Using lead scoring in your marketing automation…
dotmailer’s changed a lot over the last six months, and sometimes it can be hard to see how all the new functionality fits together. I’m frequently surprised when I hear customers refer to their...
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Your channel or mine?
With 72% of consumers wanting an integrated marketing approach (1) and content published on two or three channels having a 24% increase in engagement, why wouldn’t marketers be looking into ways of...
View ArticleGetting personal with Marketing Automation
For marketers, customer experience & loyalty is crucial. Businesses must engage and communicate with customers in a relevant and increasingly personal way in order to develop customer loyalty and...
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Personalization beyond just your [First_Name]
For the majority of marketers, personalizing an email is simply just using the [first_name] tag. The aim of this webinar was to show people the steps they can take to make their email campaigns much...
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Lifecycle planning: How to map your customer journey
Without the right planning you could find yourself just guessing with your message in the hope that it may resonate with certain readers. The problem with this method is you end up irritating the...
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Not using marketing automation? You’re not alone
There could be many reasons why marketing automation is yet to be implemented within your business, ranging from limited resource to lack of budget. But after an initial setup, automated programs can...
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5 not-so-hidden resources to spring your marketing forward this Easter
As Easter approaches, it’s the perfect time to spring into the season with your marketing. This time of year isn’t just for confectioneries, either. The unofficial start of spring is a great time for...
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Can you grab a Millennial’s attention with email marketing? (written by a...
Millennials: the kids (now adults) who’ve been saturated with advertising and marketing strategy since day zero, and who know every trick in the book. The generation we criticize for their reliance on...
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8 reasons why your ecommerce business needs marketing automation
Here are eight solid reasons your ecommerce business needs marketing automation: Easier to personalize marketing campaigns Consumers want to see and hear things that are personal to them,...
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Combine your CRM and ESP for a 360-degree view of your business
Your ESP is an essential tool that reaches your audiences, engages them through various types of communications (i.e. promotions, newsletters, competitions), and aggregates really useful information on...
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